Pay Per Click Analysis Explained
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
A comparison report AKA PPC analysis reports can be created to compare your competitors online success through Google ads that they run. This report shows the keyword (s) used, how many people clicked and how much was spent.