Search Engine Marketing (SEM)

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).

These ads include Google ads, Facebook, Twitter, Instagram and LinkedIn advertising and any other online channels that uses paid promotion for advertising on the web.
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